Business owners everywhere are searching for new ways to optimize their social media platforms for more visibility. Using hashtags give your business the one up on the competition by placing your posts where your audience is likely to find you. The Discover page on Instagram has led to millions of sales, inquiries and website clicks since Instagram began.
According to Wordstream.com, In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad.
This is important to business owners because here is where you can find out if your marketing strategies are really working. Many business owners found success online by making this minor adjustment to their marketing strategy.
Using proper hashtags relevant to your business or brand is essential to capturing the target audience or potential customer because this is where they will become familiar with your product or services.
Depending on your industry, you would want to use Hashtags that will drive traffic to your website or social media page. Using trending hashtags and even geotagging can drive user engagement up to 56%.
Instagram allow users use up to 30 Hashtags for each post. So do not be afraid to experiment and find what may work for your business or brand.