As with anything, there are pros and cons with using Hashtags on social media.
Watch: Using Hashtags for profit
Using Hashtags for business will increase user engagement and give your business more exposure.
However, many companies are now using automated systems that are simply following and unfollowing people to drive their numbers up so keep a close eye on your followers.
To avoid falling victim to follower fraud, I recommend building real relationships with those who follow and engage with your brand.